branding
dexcom
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dexcom 〰️
For this rebrand of Dexcom, I developed a refreshed visual identity system that builds on the company’s existing mission while introducing a more modern and cohesive design language. My role included creating the brand system from the ground up, defining the color palette, typography, and visual guidelines to ensure consistency across applications. I explored how the identity could extend across various touchpoints, prioritizing clarity, accessibility, and adaptability. Sustainability was also a key consideration, informing design decisions that could translate across reusable materials and reduce production waste. The final system strengthens brand recognition while supporting a forward-thinking and scalable identity.
bottle design + packaging
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bottle design + packaging 〰️
This bottle and packaging design project explores the intersection of branding and physical form through a fully developed product system. The work began with building a visual identity from the ground up, which was then applied across bottle labels and extended into the structural packaging. The project moves beyond digital design into hands-on production, including label application, package prototyping, and construction. Emphasis was placed on materiality, detail, and cohesion between graphic and physical elements. The final outcome was documented through product photography, highlighting the form, functionality, and overall brand presence. This project brings together multiple aspects of design—identity, packaging, making, and presentation—into a cohesive and fully realized piece.
phenomenon
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phenomenon 〰️
For PHENOMENON, the 17th annual BGSU Graphic Design Portfolio Review, I worked within a collaborative team to bring the event’s visual identity to life across multiple platforms. My role centered on applying the established brand system to the reviewer poster, translating the guidelines into a cohesive and functional design. The project emphasized consistency, hierarchy, and adaptability across a range of deliverables, including social media, signage, and printed materials.
